shopping basket - In line with new shopping habits.
In today's retail business, the shopping basket is a
matter of course. As a customer, you take one from the
stack and start to fill it without even reflecting over
But it wasn't until the self-service boom in the late
1940s that the need became apparent. The early baskets
were fairly small, made of wire and revolutionary for
first plastic shopping basket - contrived by Åke
Franzén (man in the middle accompanied by two
gentlemen from Caddie), the grand old man of the business
- was launched in 1960. It was called the Turn-O-Matic
basket and was very well received: in the late 70s,
it could be found in almost every shop in Scandinavia.